KONG Comfort Jumbo XL Dog Toy

The crinkle sounds are what sold me—my lab goes absolutely wild shaking it around, and the XL size means she can carry it without dragging the whole thing through the mud. Soft plush holds up better than I expected after a week of daily fetch.

Our golden retriever is usually a toy destroyer, but the crinkle sounds in this huge plush keep him occupied for way longer than usual. The soft exterior is perfect for cuddling, and the squeakers are a nice bonus. He’s been carrying it around the house for two days straight.

This took some convincing to buy because it’s huge, but my 80-pound lab finally has a toy that lasts longer than five minutes. The extra-soft plush exterior is cozy for cuddling, and the squeaker keeps her entertained for hours.